The newest event from Nürnberg is Embedded World (www.embeddedworld.de) and it is done, closed another biggest event in the world gathering embedded industry professionals and business people. It was a bit bigger than last year by about 30 exhibitors (some 5% growth over past year). This would confirm progress after the crisis, but crisis still lingers on the lips of many attendees. The main question was "are we over the worst this time around?" That was followed by "what trends do we see to appear on the horizon?"
Neither of them was really and honestly answered with definite yes! Maybe who was there, how big was the booth, and other indicators would lead us with correct valuation of the show. Interesting to observe was that Microsoft with its Embedded product range was located in hall 10 next to QNX a real time OS vendor from Canada, whose big booth full of apps from Partners have made respectful challenge to that of neighbouring MS.
Lots of friends I meat asked me about what did I notice to be novel, creative, outstanding. To be honest I did say, "no". The new pin connectors with flat pads, some VPX board from Kontron, new cPCI, every year Barbara Schmitz is introducing something elegant. Im my view this show was "business almost as usual", next year should be even better. There is a room from growth.
In the Embedded market new opportunities are booming. Those who have noticed, big changes in government, like Ireland, Egypt, even new lady President in Brazil, brought new civil servants, new layer with people distributing money from government kofers. This amounts for huge earthquake which destroyed "mafia structures" which for years sucked on big projects. For obvious reasons I shall refrain from naming them, mostly european and american conglomerates have to reconnect to new ruling elite. This may take some time to rebuild to former arrangements. Companies offering Open Systems, based on open standards have their chance to appeal and save governments some money.
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