SOUTH KINGSTOWN, RI – U.S. Coast Guard search and rescue (SAR) experts based in the Portsmouth Virginia Rescue Coordination Center assisted officials at the Rescue Coordination Center in Gris Nez, France, with the search for Air France Flight 447 by providing information and advanced technology to help locate the plane's fuselage as well as recover passengers and crew who were lost in the crash.
The Coast Guard assisted the French authorities by applying their new, advanced SAR software system called the Search and Rescue Optimal Planning System (SAROPS) that generates optimized search area predictions for objects missing at sea. Recovery of bodies and debris is significant not only for families, but for crash investigators, said Mary Schiavo, a former inspector general for the U.S. Department of Transportation.
SAROPS includes a "reverse drift" capability, which predicts a search area based on the location where floating wreckage is found. This enables search planners to develop optimal search patterns, maximizing the probability of successfully locating search objects. By tracking information on when and where debris is found, the SAROPS system works backward using the weather, wind and sea conditions over a specified period of time to estimate a probable location of the plane. Based on this position, search efforts can be focused to find the plane's flight data recorders.
SAROPS provides rapid and optimized search and rescue predictions by incorporating the latest real-time and forecast environmental data such as wind and currents. The SAROPS system was developed for the U.S. Coast Guard (deployed in 2007), collaboratively by Applied Science Associates (ASA), Northrup Grumman, and Metron, Inc.
ASA delivers the crucial EDS: Environmental Data Server™ component of SAROPS, which quickly aggregates and feeds meteorological and hydrodynamic conditions to the SAROPS system. In search and rescue and recovery operations at sea, the faster responders can get accurate model predictions of search areas, the greater the likelihood is of locating persons in the water and floating wreckage.
“The software is designed to minimize data entry and the potential for error, resulting in more efficient recovery than ever before,” explains Eoin Howlett, ASA’s CEO and lead for the continuing development of the SAROPS system. “The ability to access a variety of data from satellite, in-situ observations, radar, and models allows the search and rescue controller to quickly evaluate possible scenarios.”
The exact location of the crash has not yet been determined. The flight data and cockpit voice recorders also remain missing, and may lay on the ocean floor. The area of ocean where the debris and bodies have been found ranges between 19,685 and 26,247 feet (6,000 and 8,000 meters) deep. The search area covers 77,220 square miles (200,000 square km), an area nearly as big as the state of Nebraska, but so far 29 bodies as well as pieces of the jet and luggage have been recovered.
# # #
Contact Lee Dooley by e-mail ldooley@asascience.com or by phone +1 401-789-6224 for more information or for high resolution images of ASA environmental software system interfaces.
For more information about ASA visit http://www.asascience.com.
For more information about the U.S. Coast Guard visit http://www.uscg.mil.
About FPGA Technology: Acromag Inc. of Wixom, Michigan is a known supplier of FPGA based on mezzanine format range of products. All products are available in Extended and Conductive Cooling systems and are geared for mil. applications.
About Applied Science Associates (ASA):
ASA is a global science and technology solutions company. Through consulting, environmental modeling, and application development, ASA helps a diverse range of clients in government, industry, and academia investigate their issues of concern and obtain functional answers.
ASA’s solutions are based on applied science and advanced research. Our services and products, along with our staff’s diverse technical backgrounds, are specialized in the analysis of marine, freshwater, air, and land resources; computer modeling of physical, chemical, and biological processes; geographic information systems (GIS); operational research; and data management.
Headquartered in South Kingstown, Rhode Island, ASA also has offices in Seattle, Australia, and Brazil. The company’s website, www.asascience.com, provides numerous scientific reports written by its staff and extensive information about its products and services.
If you would rather not receive future email messages from Applied Science Associates, Inc., let us know by clicking here.
Applied Science Associates, Inc., 55 Village Square Drive, South Kingstown, RI 02879 United States
2009/05/27
Headlines can make or break your presence on Twitter
An interesting point and suggestion on Social Marketing, useful in any Industry marketing.
April 27, 2009
Catchy and well written headlines go a long way in creating the right impression about your company on Twitter. You want to say many things about your company but with Twitter you have to restrict yourself to just 140 characters. Yes, just 140 characters and you can create a viral buzz if you get them right!
Headlines can often make or break your attempt to garner attention towards what you want to say or share. If you get your headline right, you can create an instant impact among your readers and followers and build traffic towards your website or generate interest in your products/services.
It is now a proven and tested fact that quality content can make a huge difference in promoting your products online, in website branding and attracting new business opportunities. But to achieve all this, your content must be first viewed by the readers for any further action. How you can make kindle interest in readers and make them read the content posted by you on your Twitter account?
A good headline can give you a solid beginning in good content development and attention building. On average, 8 out of 10 people first read a headline and if it attracts them they read the whole content. On Twitter, the importance of a headline is as much as in a newspaper. Viewers or readers don’t have much time to read everything that comes in their way. They have their own needs and interests on the basis of which they view, share, read and follow on the net. If you can place a finger on the pulse of your target audience with your engaging content development, their enthusiasm and response will carry you far.
And on Twitter as the competition is really high, you need to smartly grab the attention of your targeted audience within a very limited time and space. Which brings us back to our moot point – headline, headline, headline!
Before writing a headline, remember that it should have any of these ideas:
• Some useful information for the reader.
• Make the reader belief that there can be no better offer than yours.
• The main USP of the product or service is highlighted.
• The headline must be as short as possible due to characters constraints.
Keep these points in mind during content development and see how your headline gets spread on Twitter with more and more followers joining you, which in turn will help you loads in website branding as well.
Filed under Social Media Marketing, Content Development, Web 2.0, Web Marketing, Social Media Optimization by Nita Zaveri
April 27, 2009
Catchy and well written headlines go a long way in creating the right impression about your company on Twitter. You want to say many things about your company but with Twitter you have to restrict yourself to just 140 characters. Yes, just 140 characters and you can create a viral buzz if you get them right!
Headlines can often make or break your attempt to garner attention towards what you want to say or share. If you get your headline right, you can create an instant impact among your readers and followers and build traffic towards your website or generate interest in your products/services.
It is now a proven and tested fact that quality content can make a huge difference in promoting your products online, in website branding and attracting new business opportunities. But to achieve all this, your content must be first viewed by the readers for any further action. How you can make kindle interest in readers and make them read the content posted by you on your Twitter account?
A good headline can give you a solid beginning in good content development and attention building. On average, 8 out of 10 people first read a headline and if it attracts them they read the whole content. On Twitter, the importance of a headline is as much as in a newspaper. Viewers or readers don’t have much time to read everything that comes in their way. They have their own needs and interests on the basis of which they view, share, read and follow on the net. If you can place a finger on the pulse of your target audience with your engaging content development, their enthusiasm and response will carry you far.
And on Twitter as the competition is really high, you need to smartly grab the attention of your targeted audience within a very limited time and space. Which brings us back to our moot point – headline, headline, headline!
Before writing a headline, remember that it should have any of these ideas:
• Some useful information for the reader.
• Make the reader belief that there can be no better offer than yours.
• The main USP of the product or service is highlighted.
• The headline must be as short as possible due to characters constraints.
Keep these points in mind during content development and see how your headline gets spread on Twitter with more and more followers joining you, which in turn will help you loads in website branding as well.
Filed under Social Media Marketing, Content Development, Web 2.0, Web Marketing, Social Media Optimization by Nita Zaveri
2009/05/11
Pay to Pee
Business travel to visit your customer or supplier is getting costlier every time I book air tickets. For generations many countries in Central Europe charge every at possibility, highway facilities are not cheap, especially on toll-free Autobahn in Germany. Similarly, Michael O'Leary, the boss of Ryan-air, says he is considering charging passengers to use the toilets on his planes. Can he be serious? read more»
2009/04/23
Enterprise Private Equity in Crisis?
Economic pressures from above, the Venture Capitalists press executives for improving Cash Flow, thus all of a sudden, thus far scarce resources like shortage of talent turned out to be a shortage of Capital instead.
Do you see this phenomenon affecting your own business?
Do you see this phenomenon affecting your own business?
The worst thing for the world economy would be to assume the worst is over
A FEW weeks ago, the British government’s chief scientific adviser, John Beddington, made a bloodcurdling speech about the horrors lying in wait for us. By 2030, he said, the world will be facing a perfect storm of food, energy and water shortages caused by population growth and exacerbated by climate change. James Lovelock, the creator of the Gaia theory, receives extensive, largely uncritical, coverage when he predicts that global warming will have wiped out 80% of humankind by the end of the century. In the meantime, we are living through what many people believe (and some hope) to be the final collapse of capitalism, while attempting with only limited success to fight a “global war on terror” against an enemy that threatens to destroy “our way of life”.
There is nothing new in society being gripped by anxiety about the present and pessimism about the future. In his latest book, Richard Overy, a distinguished British historian of the second world war, has turned his attention to the period between the wars when, he argues, the presentiment of impending disaster was even more deeply felt (and perhaps with better reason) than it is today. Indeed, Mr Overy sets out to show that it was a uniquely gloomy and fearful era, a morbid age that saw the future of civilization in terms of disease, decay and death.
In the above fragment The Economist is leading us to compare the Between-the-war Britain experiences with those of present crisis. It also suggests that we have worse.
There is nothing new in society being gripped by anxiety about the present and pessimism about the future. In his latest book, Richard Overy, a distinguished British historian of the second world war, has turned his attention to the period between the wars when, he argues, the presentiment of impending disaster was even more deeply felt (and perhaps with better reason) than it is today. Indeed, Mr Overy sets out to show that it was a uniquely gloomy and fearful era, a morbid age that saw the future of civilization in terms of disease, decay and death.
In the above fragment The Economist is leading us to compare the Between-the-war Britain experiences with those of present crisis. It also suggests that we have worse.
2009/04/18
Not everyone suffers in the same way, as M&T says
Insert to the recent issue of Markt&Technik Quarterly Distribution & Dienstleistung quotes:
-Silica quotes 20% reduction in orders in Q1 2009 as opposing Q1 2008
-MSC Gleichmann was down 30% on the same period
-EMS Industrie was still 35% (networking)20% (telecom) down
-while Zollner recoded only 7% reduction.
One of our Distributors in Netherland has even sent us its newsletter titles "Crisis...?" The question mark is significant as this is the largest distributor in the country.
Acromag has recently introduced it new and strategic product the IO Server and we have already projects involving long term applications across EMEA.
Many distributors talk about time to make changes. Fewer new products perhaps but More focus on those products, more complete solution and services geared to move itself up the supply chain. Only wide open eyes, focus on paying customers and perserverence is the prescription for today and for tomorrow.
-Silica quotes 20% reduction in orders in Q1 2009 as opposing Q1 2008
-MSC Gleichmann was down 30% on the same period
-EMS Industrie was still 35% (networking)20% (telecom) down
-while Zollner recoded only 7% reduction.
One of our Distributors in Netherland has even sent us its newsletter titles "Crisis...?" The question mark is significant as this is the largest distributor in the country.
Acromag has recently introduced it new and strategic product the IO Server and we have already projects involving long term applications across EMEA.
Many distributors talk about time to make changes. Fewer new products perhaps but More focus on those products, more complete solution and services geared to move itself up the supply chain. Only wide open eyes, focus on paying customers and perserverence is the prescription for today and for tomorrow.
DARPA pay for system to see inside concrete building
Recent news from CNET has brought us new and interesting project from DARPA. The national R&D State Purse is funding R&D on novel ways of looking inside the concrete buildings, including basements. Forget about the privacy,the "my house my castle" etc. and such medieval passè notions.
It should allow to detect human and presumably animal presence inside the concrete structure at a resolution of up to 1 yard (approx. 1m). At the same time it should differentiate presence of women and children for those of insurgents. How is it going to do that with above resolution is not clear at this point. At least an effort is being made to lower the collateral damage.
I am very found of other DARPA projects, specifically the driver less car, able to drive around random and moving obstacles. That was fun last year watching even car makers amongst many university and private enterprises. Something is moving in the right direction. GM, Mercedes-Benz and Honda are probably leading this field.
This technology for sure is going to lead to fewer deaths on the road.
This DARPA funded technology could be used also in buses, lorries, trucks and possibly other means of transportation.
It should allow to detect human and presumably animal presence inside the concrete structure at a resolution of up to 1 yard (approx. 1m). At the same time it should differentiate presence of women and children for those of insurgents. How is it going to do that with above resolution is not clear at this point. At least an effort is being made to lower the collateral damage.
I am very found of other DARPA projects, specifically the driver less car, able to drive around random and moving obstacles. That was fun last year watching even car makers amongst many university and private enterprises. Something is moving in the right direction. GM, Mercedes-Benz and Honda are probably leading this field.
This technology for sure is going to lead to fewer deaths on the road.
This DARPA funded technology could be used also in buses, lorries, trucks and possibly other means of transportation.
Subscribe to:
Posts (Atom)