An interesting point and suggestion on Social Marketing, useful in any Industry marketing.
April 27, 2009
Catchy and well written headlines go a long way in creating the right impression about your company on Twitter. You want to say many things about your company but with Twitter you have to restrict yourself to just 140 characters. Yes, just 140 characters and you can create a viral buzz if you get them right!
Headlines can often make or break your attempt to garner attention towards what you want to say or share. If you get your headline right, you can create an instant impact among your readers and followers and build traffic towards your website or generate interest in your products/services.
It is now a proven and tested fact that quality content can make a huge difference in promoting your products online, in website branding and attracting new business opportunities. But to achieve all this, your content must be first viewed by the readers for any further action. How you can make kindle interest in readers and make them read the content posted by you on your Twitter account?
A good headline can give you a solid beginning in good content development and attention building. On average, 8 out of 10 people first read a headline and if it attracts them they read the whole content. On Twitter, the importance of a headline is as much as in a newspaper. Viewers or readers don’t have much time to read everything that comes in their way. They have their own needs and interests on the basis of which they view, share, read and follow on the net. If you can place a finger on the pulse of your target audience with your engaging content development, their enthusiasm and response will carry you far.
And on Twitter as the competition is really high, you need to smartly grab the attention of your targeted audience within a very limited time and space. Which brings us back to our moot point – headline, headline, headline!
Before writing a headline, remember that it should have any of these ideas:
• Some useful information for the reader.
• Make the reader belief that there can be no better offer than yours.
• The main USP of the product or service is highlighted.
• The headline must be as short as possible due to characters constraints.
Keep these points in mind during content development and see how your headline gets spread on Twitter with more and more followers joining you, which in turn will help you loads in website branding as well.
Filed under Social Media Marketing, Content Development, Web 2.0, Web Marketing, Social Media Optimization by Nita Zaveri
2009/05/11
Pay to Pee
Business travel to visit your customer or supplier is getting costlier every time I book air tickets. For generations many countries in Central Europe charge every at possibility, highway facilities are not cheap, especially on toll-free Autobahn in Germany. Similarly, Michael O'Leary, the boss of Ryan-air, says he is considering charging passengers to use the toilets on his planes. Can he be serious? read more»
2009/04/23
Enterprise Private Equity in Crisis?
Economic pressures from above, the Venture Capitalists press executives for improving Cash Flow, thus all of a sudden, thus far scarce resources like shortage of talent turned out to be a shortage of Capital instead.
Do you see this phenomenon affecting your own business?
Do you see this phenomenon affecting your own business?
The worst thing for the world economy would be to assume the worst is over
A FEW weeks ago, the British government’s chief scientific adviser, John Beddington, made a bloodcurdling speech about the horrors lying in wait for us. By 2030, he said, the world will be facing a perfect storm of food, energy and water shortages caused by population growth and exacerbated by climate change. James Lovelock, the creator of the Gaia theory, receives extensive, largely uncritical, coverage when he predicts that global warming will have wiped out 80% of humankind by the end of the century. In the meantime, we are living through what many people believe (and some hope) to be the final collapse of capitalism, while attempting with only limited success to fight a “global war on terror” against an enemy that threatens to destroy “our way of life”.
There is nothing new in society being gripped by anxiety about the present and pessimism about the future. In his latest book, Richard Overy, a distinguished British historian of the second world war, has turned his attention to the period between the wars when, he argues, the presentiment of impending disaster was even more deeply felt (and perhaps with better reason) than it is today. Indeed, Mr Overy sets out to show that it was a uniquely gloomy and fearful era, a morbid age that saw the future of civilization in terms of disease, decay and death.
In the above fragment The Economist is leading us to compare the Between-the-war Britain experiences with those of present crisis. It also suggests that we have worse.
There is nothing new in society being gripped by anxiety about the present and pessimism about the future. In his latest book, Richard Overy, a distinguished British historian of the second world war, has turned his attention to the period between the wars when, he argues, the presentiment of impending disaster was even more deeply felt (and perhaps with better reason) than it is today. Indeed, Mr Overy sets out to show that it was a uniquely gloomy and fearful era, a morbid age that saw the future of civilization in terms of disease, decay and death.
In the above fragment The Economist is leading us to compare the Between-the-war Britain experiences with those of present crisis. It also suggests that we have worse.
2009/04/18
Not everyone suffers in the same way, as M&T says
Insert to the recent issue of Markt&Technik Quarterly Distribution & Dienstleistung quotes:
-Silica quotes 20% reduction in orders in Q1 2009 as opposing Q1 2008
-MSC Gleichmann was down 30% on the same period
-EMS Industrie was still 35% (networking)20% (telecom) down
-while Zollner recoded only 7% reduction.
One of our Distributors in Netherland has even sent us its newsletter titles "Crisis...?" The question mark is significant as this is the largest distributor in the country.
Acromag has recently introduced it new and strategic product the IO Server and we have already projects involving long term applications across EMEA.
Many distributors talk about time to make changes. Fewer new products perhaps but More focus on those products, more complete solution and services geared to move itself up the supply chain. Only wide open eyes, focus on paying customers and perserverence is the prescription for today and for tomorrow.
-Silica quotes 20% reduction in orders in Q1 2009 as opposing Q1 2008
-MSC Gleichmann was down 30% on the same period
-EMS Industrie was still 35% (networking)20% (telecom) down
-while Zollner recoded only 7% reduction.
One of our Distributors in Netherland has even sent us its newsletter titles "Crisis...?" The question mark is significant as this is the largest distributor in the country.
Acromag has recently introduced it new and strategic product the IO Server and we have already projects involving long term applications across EMEA.
Many distributors talk about time to make changes. Fewer new products perhaps but More focus on those products, more complete solution and services geared to move itself up the supply chain. Only wide open eyes, focus on paying customers and perserverence is the prescription for today and for tomorrow.
DARPA pay for system to see inside concrete building
Recent news from CNET has brought us new and interesting project from DARPA. The national R&D State Purse is funding R&D on novel ways of looking inside the concrete buildings, including basements. Forget about the privacy,the "my house my castle" etc. and such medieval passè notions.
It should allow to detect human and presumably animal presence inside the concrete structure at a resolution of up to 1 yard (approx. 1m). At the same time it should differentiate presence of women and children for those of insurgents. How is it going to do that with above resolution is not clear at this point. At least an effort is being made to lower the collateral damage.
I am very found of other DARPA projects, specifically the driver less car, able to drive around random and moving obstacles. That was fun last year watching even car makers amongst many university and private enterprises. Something is moving in the right direction. GM, Mercedes-Benz and Honda are probably leading this field.
This technology for sure is going to lead to fewer deaths on the road.
This DARPA funded technology could be used also in buses, lorries, trucks and possibly other means of transportation.
It should allow to detect human and presumably animal presence inside the concrete structure at a resolution of up to 1 yard (approx. 1m). At the same time it should differentiate presence of women and children for those of insurgents. How is it going to do that with above resolution is not clear at this point. At least an effort is being made to lower the collateral damage.
I am very found of other DARPA projects, specifically the driver less car, able to drive around random and moving obstacles. That was fun last year watching even car makers amongst many university and private enterprises. Something is moving in the right direction. GM, Mercedes-Benz and Honda are probably leading this field.
This technology for sure is going to lead to fewer deaths on the road.
This DARPA funded technology could be used also in buses, lorries, trucks and possibly other means of transportation.
2009/04/13
Embedded World in Nürnberg-the 2009 Edition
As every year two months into a 2009 some 20 000 people, experts in Embedded Systems gather to attend the show, to visit suppliers, potential vendors, hear what is the newest and most-in in Embedded Systems Industry. Rich conference program, international industry leaders gather to present and discuss especially in this year also industry problems and strengths,
The show is a going success story ever since it was moved from Stuttgart and onto this medieval trading post on cross roads from Moscow to Paris and from Scandinavia to Rome.
Some dry facts may shed the light on its role in Europe: Almost 700 Exhibitors, over 40% from 31 countries makes it truly international. The display area reached this year 16 000 m² (160 000 sq ft).
This year Embedded Award paid tribute to especially innovative products in the categories of hardware, software and tools that are unique and future oriented. Prize-winners:
Category software: Coverity (Bolean Satisfiability: Next Generation of Static Analysis)
Category Tools: Express Logic (Eclipse-based IDE for Embedded Development)
Category Hardware: Texas Instruments (Leadership in Ultra-Low-Power Space MSP430F5xx)
Besides that the conference featured 20 Hands-on Classes and 24 Sessions. On the side and in a nice addition an Electronic Displays Conference took place at the same time.
The writer is participating in each years edition from early 90’s and it is easy to say that the show is getting more and more international. It is a top notch High-End knowledge transfer and exchange place.
Sessions were particularly interesting and considering circumstances well attended. They included, Network and Wireless technologies, Multicore Processing and Memory in Embedded Systems. In addition Cryptography and Embedded Security is pulling small crowd. GUI and System-on-Chip are now a staple fair for developers. Large group was addressing Automotive Applications, still, but we all know how the industry is suffering, and their suppliers must account for delayed or for now cancelled projects. Some positive success is Inova Semiconductors, as Robert Kraus (CEO) is mentioning the new project with APIX his company did for BMW 7range. More cars/models will certainly follow soon.
Interesting announcements and papers presented was on cPCI Plus: Intel was talking about Serial Buses and their role for cPCI+. There were several
EW is comparing positively to both CeBIT (20% attendance drop) and to Hannover Messe which is expected to gather as much visitors as in the year 2007 (according to Mr. Pech). It is true that some big companies, especially from US were missing this year. Some have shared both with local distributor, like GE Fanuc. Fortunately start ups and foreign companies filled halls with own wares.
Joe Primeau, Sales Director at Acromag was very pleased with this year’s outcome. “We work with our partners in EMEA for over 20 years. This year we are showing a new PMC based modules with advanced
customizable Virtex-5 FPGA with PowerPC on it. New solution for off-loading the CPU and saving on power consumption and adding on flexibility in resource usage. Conductive cooling extends greatly the range of suitable applications. We have made the show extremely productive for us and for our partners. We have conducted our International Sales Meeting EMEA in the elegant Grand Hotel Le Meridien with all Channels participating. It is The Show-to-be in EMEA, we are definitely going to be back next year”.
Ulrich Gehrmann, (Chairman) was stressing the importance to Kontron, of the Embedded Server business acquired last year from Intel. The deal stresses close relationship to Intel and positions Kontron on the top of a much selected list of companies with access to the CPU technology.
Olga Sinenko, CEO of RTSoft, in frank conversation said: “We have been at Embedded World almost every year, we see changes and we see progress, even now. Our market position is very good, the crisis, it must be acknowledged is hurting some of customers. Over all we have indentified several new markets we are expending into and are moving in right now, we support our loyal markets and we try to be helpful as much as we can. We see a serious growth in those selected segments of our market now.
Mads Poulsen, CEO of RECAB: “we are here because we meet vendors here, competitors, channels and some of our clients as well. It is a great show for this industry”. Sure RECAB has also shows closer to home that are used to meet customers and draft a common road map for future projects very like the shows here.
This idea of Messe as a means of drawing common future between Vendor and End User has its roots perhaps in medieval time markets in Central Europe. Manne Kreuzer of Markt&Technik, a German language Embedded Weekly makes his case and argues the reason why most successful world trade exhibitions are German based. He claims that Messe (German for show or exhibition) is the place where “common future of similar minds” is that reason for success. According to some the difference is that Messe is really a Fair, where one can place and take orders. Having exhibited for over 20 years in EMEA the writer tends to agree that Messe is something more that Fair, this is why meetings here take much longer than the usual 15 min. calls. Why there are back rooms for private chats with well supplied bars, hot sausages, sandwiches, beer or Sect and much more. There are even boat parties on the Rhein (as in Düssledorf Fair) next to a Fair grounds, with bands and paid entertainers. All geared to cater the customer. Messe is where Vendor reassures End User/ OEM that his Road Maps superimpose on OEM’s needs for years to come. And apparently Germans excel in that as success of their Fairs proves. It must be something in that I would agree. Embedded World in Nuremberg is such a fair in its prime regardless of crisis.
True, some vendors have cut on expenses this year, the red Ferrari has disappeared from my friend’s booth, some beer dispensers, pop corn machines also, less freebees available for take home, only one (British) vendor was giving balsa model planes for free. Every one much watch expenses on this hour, media have been less visible. Some large vendors are missing this year, mostly from States, who used to come each year.
Another obvious thing is coming out while meandering between vendor booths: proliferation of standards. It see every vendor tries to create and peddle his “open standard” to others. Some new standards are feeble solution; many lack the required eco-systems and fail to reach a critical mass to launch successful growth.
Stackable USB is a good example, promoted by a strong vendor, who is seeking to propagate the so far a specification instead of a standard. But miniaturization is the daily subject and part of the future of any standard.
One technology still in search of a market is uTCA. Many vendors present at EW argue that NOW they DO have projects and have found suitable Application. But even those biggest ones have admitted privately they repeat the same claim for 4 years running. I could understand the technology is looking for application first couple of years, but 4 years? It is complex, offering much more that we see in specs from the industry, redundancy, high availability and hot swap it is nice, but it is too much for still sufficient technologies that are either cheaper or easier to implement, without all the Management “Over”-Layer.
All in all, I am looking forward to this year of turbulences, fiascos and successes, and to the next year edition of Embedded World in Nuremberg.
Stefan Baginski
March 2009
The show is a going success story ever since it was moved from Stuttgart and onto this medieval trading post on cross roads from Moscow to Paris and from Scandinavia to Rome.
Some dry facts may shed the light on its role in Europe: Almost 700 Exhibitors, over 40% from 31 countries makes it truly international. The display area reached this year 16 000 m² (160 000 sq ft).
This year Embedded Award paid tribute to especially innovative products in the categories of hardware, software and tools that are unique and future oriented. Prize-winners:
Category software: Coverity (Bolean Satisfiability: Next Generation of Static Analysis)
Category Tools: Express Logic (Eclipse-based IDE for Embedded Development)
Category Hardware: Texas Instruments (Leadership in Ultra-Low-Power Space MSP430F5xx)
Besides that the conference featured 20 Hands-on Classes and 24 Sessions. On the side and in a nice addition an Electronic Displays Conference took place at the same time.
The writer is participating in each years edition from early 90’s and it is easy to say that the show is getting more and more international. It is a top notch High-End knowledge transfer and exchange place.
Sessions were particularly interesting and considering circumstances well attended. They included, Network and Wireless technologies, Multicore Processing and Memory in Embedded Systems. In addition Cryptography and Embedded Security is pulling small crowd. GUI and System-on-Chip are now a staple fair for developers. Large group was addressing Automotive Applications, still, but we all know how the industry is suffering, and their suppliers must account for delayed or for now cancelled projects. Some positive success is Inova Semiconductors, as Robert Kraus (CEO) is mentioning the new project with APIX his company did for BMW 7range. More cars/models will certainly follow soon.
Interesting announcements and papers presented was on cPCI Plus: Intel was talking about Serial Buses and their role for cPCI+. There were several
EW is comparing positively to both CeBIT (20% attendance drop) and to Hannover Messe which is expected to gather as much visitors as in the year 2007 (according to Mr. Pech). It is true that some big companies, especially from US were missing this year. Some have shared both with local distributor, like GE Fanuc. Fortunately start ups and foreign companies filled halls with own wares.
Joe Primeau, Sales Director at Acromag was very pleased with this year’s outcome. “We work with our partners in EMEA for over 20 years. This year we are showing a new PMC based modules with advanced
customizable Virtex-5 FPGA with PowerPC on it. New solution for off-loading the CPU and saving on power consumption and adding on flexibility in resource usage. Conductive cooling extends greatly the range of suitable applications. We have made the show extremely productive for us and for our partners. We have conducted our International Sales Meeting EMEA in the elegant Grand Hotel Le Meridien with all Channels participating. It is The Show-to-be in EMEA, we are definitely going to be back next year”.
Ulrich Gehrmann, (Chairman) was stressing the importance to Kontron, of the Embedded Server business acquired last year from Intel. The deal stresses close relationship to Intel and positions Kontron on the top of a much selected list of companies with access to the CPU technology.
Olga Sinenko, CEO of RTSoft, in frank conversation said: “We have been at Embedded World almost every year, we see changes and we see progress, even now. Our market position is very good, the crisis, it must be acknowledged is hurting some of customers. Over all we have indentified several new markets we are expending into and are moving in right now, we support our loyal markets and we try to be helpful as much as we can. We see a serious growth in those selected segments of our market now.
Mads Poulsen, CEO of RECAB: “we are here because we meet vendors here, competitors, channels and some of our clients as well. It is a great show for this industry”. Sure RECAB has also shows closer to home that are used to meet customers and draft a common road map for future projects very like the shows here.
This idea of Messe as a means of drawing common future between Vendor and End User has its roots perhaps in medieval time markets in Central Europe. Manne Kreuzer of Markt&Technik, a German language Embedded Weekly makes his case and argues the reason why most successful world trade exhibitions are German based. He claims that Messe (German for show or exhibition) is the place where “common future of similar minds” is that reason for success. According to some the difference is that Messe is really a Fair, where one can place and take orders. Having exhibited for over 20 years in EMEA the writer tends to agree that Messe is something more that Fair, this is why meetings here take much longer than the usual 15 min. calls. Why there are back rooms for private chats with well supplied bars, hot sausages, sandwiches, beer or Sect and much more. There are even boat parties on the Rhein (as in Düssledorf Fair) next to a Fair grounds, with bands and paid entertainers. All geared to cater the customer. Messe is where Vendor reassures End User/ OEM that his Road Maps superimpose on OEM’s needs for years to come. And apparently Germans excel in that as success of their Fairs proves. It must be something in that I would agree. Embedded World in Nuremberg is such a fair in its prime regardless of crisis.
True, some vendors have cut on expenses this year, the red Ferrari has disappeared from my friend’s booth, some beer dispensers, pop corn machines also, less freebees available for take home, only one (British) vendor was giving balsa model planes for free. Every one much watch expenses on this hour, media have been less visible. Some large vendors are missing this year, mostly from States, who used to come each year.
Another obvious thing is coming out while meandering between vendor booths: proliferation of standards. It see every vendor tries to create and peddle his “open standard” to others. Some new standards are feeble solution; many lack the required eco-systems and fail to reach a critical mass to launch successful growth.
Stackable USB is a good example, promoted by a strong vendor, who is seeking to propagate the so far a specification instead of a standard. But miniaturization is the daily subject and part of the future of any standard.
One technology still in search of a market is uTCA. Many vendors present at EW argue that NOW they DO have projects and have found suitable Application. But even those biggest ones have admitted privately they repeat the same claim for 4 years running. I could understand the technology is looking for application first couple of years, but 4 years? It is complex, offering much more that we see in specs from the industry, redundancy, high availability and hot swap it is nice, but it is too much for still sufficient technologies that are either cheaper or easier to implement, without all the Management “Over”-Layer.
All in all, I am looking forward to this year of turbulences, fiascos and successes, and to the next year edition of Embedded World in Nuremberg.
Stefan Baginski
March 2009
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