Writing Email Marketing Copy That Sells

A Vertical Response Blog:

Writing your email marketing campaigns can make anyone want to pull their hair out, especially if you're trying to sell a product/service, or ask for a donation, either as part of your newsletter or the sole purpose of your email. You want to make sure you hit all of the highlights and make sure people SEE your offer.

I've put together some ideas you can think about and put to work when writing copy that sells in your campaigns.

Benefits - I've written about this before, but I can't stress how important it is for you to answer your recipient's question, "What's it going to do for me?" "How is it going to make my life easier?" They don't necessarily care about all of the nifty features you'll offer without getting to the heart of why they need it first. Many businesses get caught up in focusing on themselves rather than their recipients. Recipients should always be the focus of the copy.

Use Subheads - Getting the attention of your readers using subheads is always a great idea. It breaks up your thoughts and gets to the heart of what you're selling quickly while letting them do the skimming.

Write in Small Chunks - You need to get to your point fast in small succinct paragraphs. When was the last time you read an entire press release in an email? It's difficult to do, no one has the time, they need you to tell your story briefly. If they want more detailed information, link off to a page where they can find it.

Use Bullets - Bullets break up points or benefits so that your readers can get your information quickly by scanning. This is a very popular copywriting tactic for email and the web in general.

Get Customer Testimonials - Nothing sells your product better than your customers, but getting the testimonial right is essential. "I love this product!" is not good enough. You need to get to the heart of why they love your product or your cause. "I love this product because it saved me $500 in fees per year!" tells a much better story. Make sure you put your customer's real name and city or company they come from. It adds credibility to the quote.

Get the Subject Line Right - Make sure you think about the subject line first, it's the most important item in your email. In just 40-50 characters get across what they'll get for opening your email.

Write Like You Speak - If you're talking to a prospect or customer you don't speak in long boring sentences. You are probably concise and conversational. So should your email marketing copy be.

Ask For The Order - I've spent a lot of time on calls-to-action lately and it's because they're important. Your call-to-action is your "Buy Now" link or your "Call 1-800.." copy. It's essentially what you want your recipients to do. You should definitely display your call-to-action above the fold so that your recipients don't have to scroll down to find your offer links. Don't be afraid to get in your recipient's face either. If that's what you told them you'd be sending them, they expect it and probably want it. Use expiration dates and bold colors, and make sure to link from everywhere you can in your email to get your recipients to act now!

I hope you find this helpful, if you've got any great copywriting tactics to get more sales, comment!

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first Free-On-line Computer

This headline and an accompanying article is written in German. We hope your browser is able to translate with decent accuracy.
Best regards
Stefan Baginski (IMU Group Swiss, www.imugroup.eu)

Published: 2009-07-03 07:36:00 CEST
Xcerion - Pressemitteilung
icloud, der weltweit erste Gratis-Online-Computer, kündigt mit seinem sicheren und privaten
icloud, der weltweit erste Gratis-Online-Computer, kündigt mit seinem sicheren
und privaten Filesharing-Netzwerk Fortschritt in Richtung Webfreiheit an

Die Idee hinter dem icloud-Filesharing ist denkbar einfach: Personen und
Gruppen brauchen eine Lösung für privates und sicheres Filesharing,
Datenspeicherung und Back-up.

Bei icloud können Sie Ihre Musik, Videos und Fotos hochladen, haben Zugriff auf
diese und können sie mit Leuten teilen, denen Sie vertrauen.

LINKOPING, Schweden, 3. Juli 2009 (GLOBE NEWSWIRE) - icloud, der
Online-Computer, der Ihnen die Freiheit gibt, über den Zugriff von Freunden auf
Daten und über Ihr digitales Leben von jedem beliebigen Computer aus zu
entscheiden, kündigte gerade verbesserte Filesharing-Möglichkeiten, schnelleren
und weltweiten Zugriff auf seinen Online-Desktop und seine Online-Community an.
Jeder kann nun einen „Always-On“-Internet-Computer für das Sharing seines
digitalen Lebens bekommen. Dieser repräsentiert eine digitale Persönlichkeit.

Ob im Büro, zu Hause oder bei Ihren Freunden - Sie können auf alle Ihre Dateien
und Ordner zugreifen und diese mit nur einem Mausklick mit anderen teilen.
Binden Sie Ihr icloud-„On Demand“-Laufwerk als lokale Festplatte ein und
transferieren Sie Dateien und Ordner per Drag and Drop auf Ihre „cloud“, die
Sie dann sofort teilen und benutzen können.

Momentan ist icloud in 21 Sprachen erhältlich: Chinesisch, Dänisch,
Holländisch, Englisch, Filipino, Französisch, Deutsch, Griechisch, Indonesisch,
Italienisch, Litauisch, Norwegisch, Polnisch, Portugiesisch, Rumänisch,
Russisch, Spanisch, Schwedisch, Türkisch sowie Vietnamesisch.

Mit icloud ist Ihr Computer „always-on“, „On-Demand“(auf Abruf) verfügbar, um
Ihnen, Ihren Freunden und Ihrer Familie mit allen Informationen zur Verfügung
zu stehen. Das ist leichtes „On-Demand“-Computing für die breite Masse.

* 3 GB freier Speicher für sicheres Speichern und Back-up Ihrer
Dokumente,Fotos und Musik online
* 50 kostenlose Anwendungen und Widgets wie beispielsweise Office,
E-Mail, Musik, Video, Instant Messaging, Spiele, Entwickler-Tools
sowie zur Zusammenarbeit
* Öffentliches Profil, http://my.icloud.com/benutzername
* Kostenlose E-Mail-Adresse @icloud.com
* Filesharing und WebDAV-Unterstützung, Einbindung als Netzwerk-
Laufwerk
* Keine Installation, icloud läuft im Internet Explorer oder in
Firefox

icloud ist ein kostenloser Dienst, für den man sich jetzt anmelden kann.
Weitere Informationen über icloud finden Sie auf www.icloud.com.

Über icloud

Xcerion wurde 2001 von Daniel Arthursson gegründet und bietet mit icloud.com
das weltweit führende „Cloud OS" an, das 22 Mal zum Patent angemeldet ist und
sich seit 8 Jahren in der Entwicklung befindet. icloud wurde 2008 zu einem „Red
Herring Global 100“-Gewinner gewählt. icloud ist sicher, steht für privaten
Austausch und ist jederzeit von jedem beliebigen Computer aus zugänglich.

Das icloud-Logo befindet sich auf
http://www.globenewswire.com/newsroom/prs/?pkgid=4742

Xcerion AB ist eine im Privatbesitz befindliche Gesellschaft mit Sitz in
Linkoping, Schweden, die von Northzone Ventures finanziert wird. Zu den
privaten Investoren gehören Lou Perazzoli, ursprünglicher Architect von Windows
NT und früherer Manager der Microsoft Core OS-Gruppe, und John Connors,
früherer CFO von Microsoft.

Air France Flight 447 assisted with use of FPGA technology

SOUTH KINGSTOWN, RI – U.S. Coast Guard search and rescue (SAR) experts based in the Portsmouth Virginia Rescue Coordination Center assisted officials at the Rescue Coordination Center in Gris Nez, France, with the search for Air France Flight 447 by providing information and advanced technology to help locate the plane's fuselage as well as recover passengers and crew who were lost in the crash.

The Coast Guard assisted the French authorities by applying their new, advanced SAR software system called the Search and Rescue Optimal Planning System (SAROPS) that generates optimized search area predictions for objects missing at sea. Recovery of bodies and debris is significant not only for families, but for crash investigators, said Mary Schiavo, a former inspector general for the U.S. Department of Transportation.
SAROPS includes a "reverse drift" capability, which predicts a search area based on the location where floating wreckage is found. This enables search planners to develop optimal search patterns, maximizing the probability of successfully locating search objects. By tracking information on when and where debris is found, the SAROPS system works backward using the weather, wind and sea conditions over a specified period of time to estimate a probable location of the plane. Based on this position, search efforts can be focused to find the plane's flight data recorders.
SAROPS provides rapid and optimized search and rescue predictions by incorporating the latest real-time and forecast environmental data such as wind and currents. The SAROPS system was developed for the U.S. Coast Guard (deployed in 2007), collaboratively by Applied Science Associates (ASA), Northrup Grumman, and Metron, Inc.

ASA delivers the crucial EDS: Environmental Data Server™ component of SAROPS, which quickly aggregates and feeds meteorological and hydrodynamic conditions to the SAROPS system. In search and rescue and recovery operations at sea, the faster responders can get accurate model predictions of search areas, the greater the likelihood is of locating persons in the water and floating wreckage.


“The software is designed to minimize data entry and the potential for error, resulting in more efficient recovery than ever before,” explains Eoin Howlett, ASA’s CEO and lead for the continuing development of the SAROPS system. “The ability to access a variety of data from satellite, in-situ observations, radar, and models allows the search and rescue controller to quickly evaluate possible scenarios.”

The exact location of the crash has not yet been determined. The flight data and cockpit voice recorders also remain missing, and may lay on the ocean floor. The area of ocean where the debris and bodies have been found ranges between 19,685 and 26,247 feet (6,000 and 8,000 meters) deep. The search area covers 77,220 square miles (200,000 square km), an area nearly as big as the state of Nebraska, but so far 29 bodies as well as pieces of the jet and luggage have been recovered.

# # #



Contact Lee Dooley by e-mail ldooley@asascience.com or by phone +1 401-789-6224 for more information or for high resolution images of ASA environmental software system interfaces.

For more information about ASA visit http://www.asascience.com.

For more information about the U.S. Coast Guard visit http://www.uscg.mil.

About FPGA Technology: Acromag Inc. of Wixom, Michigan is a known supplier of FPGA based on mezzanine format range of products. All products are available in Extended and Conductive Cooling systems and are geared for mil. applications.

About Applied Science Associates (ASA):

ASA is a global science and technology solutions company. Through consulting, environmental modeling, and application development, ASA helps a diverse range of clients in government, industry, and academia investigate their issues of concern and obtain functional answers.

ASA’s solutions are based on applied science and advanced research. Our services and products, along with our staff’s diverse technical backgrounds, are specialized in the analysis of marine, freshwater, air, and land resources; computer modeling of physical, chemical, and biological processes; geographic information systems (GIS); operational research; and data management.

Headquartered in South Kingstown, Rhode Island, ASA also has offices in Seattle, Australia, and Brazil. The company’s website, www.asascience.com, provides numerous scientific reports written by its staff and extensive information about its products and services.



If you would rather not receive future email messages from Applied Science Associates, Inc., let us know by clicking here.
Applied Science Associates, Inc., 55 Village Square Drive, South Kingstown, RI 02879 United States

Headlines can make or break your presence on Twitter

An interesting point and suggestion on Social Marketing, useful in any Industry marketing.

April 27, 2009

Catchy and well written headlines go a long way in creating the right impression about your company on Twitter. You want to say many things about your company but with Twitter you have to restrict yourself to just 140 characters. Yes, just 140 characters and you can create a viral buzz if you get them right!

Headlines can often make or break your attempt to garner attention towards what you want to say or share. If you get your headline right, you can create an instant impact among your readers and followers and build traffic towards your website or generate interest in your products/services.

It is now a proven and tested fact that quality content can make a huge difference in promoting your products online, in website branding and attracting new business opportunities. But to achieve all this, your content must be first viewed by the readers for any further action. How you can make kindle interest in readers and make them read the content posted by you on your Twitter account?

A good headline can give you a solid beginning in good content development and attention building. On average, 8 out of 10 people first read a headline and if it attracts them they read the whole content. On Twitter, the importance of a headline is as much as in a newspaper. Viewers or readers don’t have much time to read everything that comes in their way. They have their own needs and interests on the basis of which they view, share, read and follow on the net. If you can place a finger on the pulse of your target audience with your engaging content development, their enthusiasm and response will carry you far.

And on Twitter as the competition is really high, you need to smartly grab the attention of your targeted audience within a very limited time and space. Which brings us back to our moot point – headline, headline, headline!

Before writing a headline, remember that it should have any of these ideas:

• Some useful information for the reader.
• Make the reader belief that there can be no better offer than yours.
• The main USP of the product or service is highlighted.
• The headline must be as short as possible due to characters constraints.

Keep these points in mind during content development and see how your headline gets spread on Twitter with more and more followers joining you, which in turn will help you loads in website branding as well.

Filed under Social Media Marketing, Content Development, Web 2.0, Web Marketing, Social Media Optimization by Nita Zaveri

Pay to Pee

Business travel to visit your customer or supplier is getting costlier every time I book air tickets. For generations many countries in Central Europe charge every at possibility, highway facilities are not cheap, especially on toll-free Autobahn in Germany. Similarly, Michael O'Leary, the boss of Ryan-air, says he is considering charging passengers to use the toilets on his planes. Can he be serious? read more»

Enterprise Private Equity in Crisis?

Economic pressures from above, the Venture Capitalists press executives for improving Cash Flow, thus all of a sudden, thus far scarce resources like shortage of talent turned out to be a shortage of Capital instead.
Do you see this phenomenon affecting your own business?

The worst thing for the world economy would be to assume the worst is over

A FEW weeks ago, the British government’s chief scientific adviser, John Beddington, made a bloodcurdling speech about the horrors lying in wait for us. By 2030, he said, the world will be facing a perfect storm of food, energy and water shortages caused by population growth and exacerbated by climate change. James Lovelock, the creator of the Gaia theory, receives extensive, largely uncritical, coverage when he predicts that global warming will have wiped out 80% of humankind by the end of the century. In the meantime, we are living through what many people believe (and some hope) to be the final collapse of capitalism, while attempting with only limited success to fight a “global war on terror” against an enemy that threatens to destroy “our way of life”.

There is nothing new in society being gripped by anxiety about the present and pessimism about the future. In his latest book, Richard Overy, a distinguished British historian of the second world war, has turned his attention to the period between the wars when, he argues, the presentiment of impending disaster was even more deeply felt (and perhaps with better reason) than it is today. Indeed, Mr Overy sets out to show that it was a uniquely gloomy and fearful era, a morbid age that saw the future of civilization in terms of disease, decay and death.

In the above fragment The Economist is leading us to compare the Between-the-war Britain experiences with those of present crisis. It also suggests that we have worse.