I spent the last two years on telling stories to very important groups of professionals, colleagues and governmental officials that in order to compete and win in the new and circular economy you must personalize your client, customer experience the Mercedes Way. To provide products and services to buyers market it is not enough, technical performance, quality, reliability and guarantee. You must add a part of yourself, something personal to bind customer to your product and or service.
I started to experimenting consciously this additional value after my business partner from Sweden, Mads Larsen, send me a letter of reference. He has noticed that my business attitude (I was CEO and Business Developer at PEP Modular Computers in Germany) was very PERSONAL as he perceived this. Staunchly Scandinavian Professional Entrepreneur himself, was surprised that I did dropped my children accomplishments with business partners in China, India, Korea etc. Like Obama, I often travelled with family on business trip linking business and pleasure, meeting new partners in their familiar surroundings often with spouses. In one instance we trained a son the the ambassador of a friendly country in our company and his second term he spent with Siemens also in Germany. Also my companies were sensitised to cultural differences, I had my engineers training my customers in Germany, and handing over their business cards with two hands, as practiced in many Asian countries.
These little signs on our part made the customer feel more at home than elsewhere. Our extra attention, personal empathy, made meetings, discussions go more smoothly, we could conclude contracts faster than competition, and in the end we won more business.
After I found Unisena Industrial Systems GmbH in Augsburg and IMU GmbH in Zug, Switzerland I instilled the Storyteller methods there, and besides I started to advise on the subject to my business partners in Central Europe initially, and later world wide.
3 years back my board of Directors awarded me a new title Chief Storyteller Officer, and a new business card of which I am very proud.
